The project
Design that works on the show floor.
For JCS Marketing’s agricultural conferences and trade shows, my work connects the visual identity, the attendee experience, and the tools the team uses to run the event.
I create event branding and carry it across banners, signage, television slides, agenda booklets, emails, postcards, and websites. Those pieces have to work together before the event, in the room, and in an attendee’s hands.
From spreadsheets to a connected check-in.
The earlier process began with a single web form. At the event, staff used printed spreadsheets and highlighters to check people in, then counted attendance manually. Badge printing depended on special sheets holding six name tags, making last-minute arrivals and individual reprints awkward.
I developed a custom registration system that connects online attendee registration, on-site check-in, and automatic badge printing. It gives the team a practical workflow built around how the events actually run.
- Before the event: attendees register online through a purpose-built experience.
- At the desk: the team checks attendees in and prints their badges.
- In the room: the event’s identity carries through the signs, screens, and printed materials.
I take these designs and systems into real conferences, where I can see what works, solve problems, and refine the next event. That connection between design, development, and day-to-day use is central to my work.
